Can we truly own our identity?
Digital identity is a complex subject; as with most digital transformations, taking a process that exists in an analogue world and digitising it for use online doesn’t create a great solution. A number of models for digital identity exist, and are often spoken about in terms such as centralised, federated, distributed, user-centric, self-sovereign. There are countless papers by the great and the good of the identity world that talk about the merits and flaws of the varying models. There’s a school of thought that centralised is bad and self-sovereign is the panacea for digital identity – though often these ideas focus too much on the model and less about the use. And the arguments are often mired in digitisation of analogue.
Self-sovereign digital identity is a model which:
- Places the individual in absolute control of the digital representation of themselves
- Is based upon the kernel of self that exists in the real world
- Assures the individual of access to all the data regarding them and provides transparency of how data flows
- Persists for as long or as short as the individual decides
- Assures portability and interoperability
- Functions on explicit user consent
- Operates sharing based on principles of data minimisation
These are all traits which it is hard to argue shouldn’t be the foundation of any digital identity model – never one to shy away from an argument, here goes:
Places the individual in absolute control of the digital representation of themselves
Until such time as we plug in to the matrix, a digital identity and the flesh and bone which it represents cannot be linked with absolute certainty. When the link between the two is, or is reasonably believed to be broken, control of the digital identity must be revoked (either permanently or temporarily). This introduces a higher power of control over the individual’s identity.
Is based upon the kernel of self that exists in the real world
Identity in the real world is also complicated. In the real world, our identities are often assigned by central authorities such as governments; or they’re guaranteed by 3rdparties such as our parents; or they’re accepted based upon assigned attributes such as name, address and date of birth; or they’re based upon our DNA. And more often than not, they’re a combination of all of these. If our digital identity is based upon our real-world identity it cannot be self-sovereign.
Assures the individual of access to all the data regarding them and provides transparency of how data flows
We should always strive towards openness and honesty. Yet there are circumstances where we need to keep data hidden and circumstances where its beneficial for the user to do so. As an example, the organisation who will rely on digital identity are often required to check for fraud and criminality against our identity. This isn’t information that we should give to the user, yet it is often closely tied to their identity. So commercially and practically it needs to flow with the identity assertion. When we give information to an individual, we also have a duty of care not just when that data isn’t correct, yet also when that information risks disenfranchising the individual. Credit scores used to be information passed from Agency to Supplier about the individual without their involvement. This changed, and in the last 20 years, they have gone from information that we know, to information that we can actually manage. Yet for many people, a poor credit score creates exclusion – which leads to disenfranchisement. If digital identity is to be inclusive, the data that we give back to the individual needs to have the duty of care built in. We should work towards openness, we shouldn’t dive straight into it without understanding the consequences.
Persists for as long or as short as the individual decides
For some nations, having a government issued identity card is mandatory, for others it is optional or simply doesn’t exist. Rather than eulogising on which is right, digital identity needs to recognise all models do and will exist, and look to provide a digital identity model which supports mandatory and optional membership of government registers. Similarly, fraud systems need to persist identity elements to protect from bad actors. We can offer choice in how long our digital identity as a “thing” persists, on the data that makes it up we can’t.
Assures portability and interoperability
Data portability is a convenience factor that shouldn’t be wilfully restricted. Identity portability is where the value and complexity lies. In order to drive the market, the work done in proofing the identity and attribute claims can’t simply be ported from one party to another. To do so risks separation of effort and reward, which disincentives the commercial efforts required to develop and maintain a functioning marketplace.
Interoperability can only be assured with mutual trust. Mutual recognition is reliant on the creation and adoption of interoperable standards. Interoperability of systems should only be required once interoperability of standards is achieved. We shouldn’t expect that everything interoperates with everything else unless everything is equal.
Functions on explicit user consent
The notion that an individual can explicitly permission what data is shared by whom and with whom is reliant on goodwill that doesn’t exist. If we are given the choice to share only positive information and withhold anything negative, this is going to be a common choice. This will restrict the ability for the receiving organisation to rely on the data. Hobson’s choice (take what’s on offer or nothing at all) isn’t explicit consent for data sharing either. We should be far more honest with how we define consent, so that a user understands when we need broad consent to search for good and bad information about their identity and when we’re seeking explicit consent to only share attribute X from organisation Y with organisation Z.
Operates sharing based on principles of data minimisation
Users shouldn’t need to understand the principles of data minimisation. In a self-sovereign model, where they’re free to share their own data as they choose with whomever they choose, they need to understand who they’re sharing their data with and whether they’re only asking for the data they actually need. In other models, such decisions are made on behalf of the user based upon their own rules – for example, the Passport Office can permission that “X holds a valid passport” and “X is a Citizen of country Y” to be shared with anyone that the individual wishes; and that “X has passport number 12345678” only with parties which it trusts – which takes away both the control and the responsibility from the individual.
Self-sovereign identity is a utopia that may never exist based on principles that may be better achieved through other means. We should focus more on the things that a user needs from a digital identity and worry less about the model that we use to achieve them. In designing digital identity, if we do so based on principles the user will value, and deliver them in a way which they will engage, we have the opportunity to revolutionise identity for the digital age. Can we truly own our identity? Does it matter providing we can assert our identity when we need to, to get things done?
Read my other posts
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Unexpected Customer Behaviour – The role of self-service in your customer service strategy
Rip it up and start again – The successful Business Transformation
Too Big To Fail – Keeping the heart of your business alive
The upstarts at the startups – How startups are changing big business
One Small Step – The practice of greatness
In pursuit of mediocrity – Why performance management systems drive mediocrity
Bryn Robinson-Morgan is an independent Business Consultant with interests in Identity Assurance, Agile Organisational Design and Customer Centric Architecture. Bryn near 20 years experience working with some of the United Kingdom’s leading brands and largest organisations.
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